Because it takes longer for unemployed baby boomers to find work, the percentage of boomers starting their own business is 16% higher than in previous years. In fact, many are seeking an easy home based business opportunity.For those losing a job who are over the age of 55, it takes longer to find a job than any other age group. For those in the age bracket 45-54, they find themselves in the worst situation overall.For those who have lost a job, they are experiencing major salary reductions in new positions. Because many of these baby boomers were more aggressive in their investments, their retirement savings have taken a considerable hit.Employment professionals have advised this group to take a job, no matter how large the salary reduction. The financial crisis has reduced the employer stigma that it is bad to be making less than before or less than what they hope to make. They are advised to take any job no matter what it pays.But this doesn’t help those in this age group who are seeing both their salaries and retirement savings greatly reduced. In addition, many of their children (who can’t find a job) are moving back in with them. This is also the time when their parents may be looking for financial support from them.It is taking baby boomers over the age of 55 more than 36 weeks on the average to find a job. For those looking for higher salaries, it is taking much longer.For those in the 45-54 age bracket, it’s taking over 30 weeks on average. Not only have retirement savings been reduced by the stock market crash, some of their savings must be used to cover monthly expenses.The long wait to find a new job is a major reason why many members of the baby boomer generation are joining a home based business opportunity that is easy.They can continue to look for a job and can run a home business on a part time basis as long as it is an easy business. Finding a lucrative, but easy business is the key since a job search is very time consuming.If you find the right business (one that is lucrative and easy), it can start providing you income fairly early. If a new job does not meet the preferred salary requirements, the home business can fill in the gap until a higher paying job is found.Many members of the baby boomer generation are finding that the income potential of a lucrative home business eliminates the need of continuing to search for a new job.Even if you find the perfect new job, the lucrative, easy home based business opportunity has served its purpose. It has provided the needed income during the difficult times.As long as the home business is easy, you may decide to continue working the business in addition to the new job. This helps rebuild the retirement savings lost during this process.You must find a lucrative home based business opportunity that is also easy.If you try using traditional MLM marketing methods in your business, you will probably fail.If you try setting up your own internet marketing system to market your business, you will not have enough time to search for a job. Setting up your own internet marketing system is very involved and time-consuming. It could take you months.Either way, you are putting all your eggs in one basket – search for a job or build an internet marketing system.Here is the best way. Join an easy home based business opportunity. But make sure it is lucrative.By doing that, you will not need to market your business using old, antiquated methods that don’t work for most people. In addition, you will not need to go to the time and expense of setting up your own internet marketing system.Instead, find a business that uses a team marketing approach. By using this approach, you will have time to run your home business and also search for a job.
A Guide on Successful Product Creation and Internet Marketing
Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.
The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.
It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!
With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.
With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.
Effective Marketing Strategies in Product Creation
Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.
If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.
Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.
For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.
No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.
There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.