Because it takes longer for unemployed baby boomers to find work, the percentage of boomers starting their own business is 16% higher than in previous years. In fact, many are seeking an easy home based business opportunity.For those losing a job who are over the age of 55, it takes longer to find a job than any other age group. For those in the age bracket 45-54, they find themselves in the worst situation overall.For those who have lost a job, they are experiencing major salary reductions in new positions. Because many of these baby boomers were more aggressive in their investments, their retirement savings have taken a considerable hit.Employment professionals have advised this group to take a job, no matter how large the salary reduction. The financial crisis has reduced the employer stigma that it is bad to be making less than before or less than what they hope to make. They are advised to take any job no matter what it pays.But this doesn’t help those in this age group who are seeing both their salaries and retirement savings greatly reduced. In addition, many of their children (who can’t find a job) are moving back in with them. This is also the time when their parents may be looking for financial support from them.It is taking baby boomers over the age of 55 more than 36 weeks on the average to find a job. For those looking for higher salaries, it is taking much longer.For those in the 45-54 age bracket, it’s taking over 30 weeks on average. Not only have retirement savings been reduced by the stock market crash, some of their savings must be used to cover monthly expenses.The long wait to find a new job is a major reason why many members of the baby boomer generation are joining a home based business opportunity that is easy.They can continue to look for a job and can run a home business on a part time basis as long as it is an easy business. Finding a lucrative, but easy business is the key since a job search is very time consuming.If you find the right business (one that is lucrative and easy), it can start providing you income fairly early. If a new job does not meet the preferred salary requirements, the home business can fill in the gap until a higher paying job is found.Many members of the baby boomer generation are finding that the income potential of a lucrative home business eliminates the need of continuing to search for a new job.Even if you find the perfect new job, the lucrative, easy home based business opportunity has served its purpose. It has provided the needed income during the difficult times.As long as the home business is easy, you may decide to continue working the business in addition to the new job. This helps rebuild the retirement savings lost during this process.You must find a lucrative home based business opportunity that is also easy.If you try using traditional MLM marketing methods in your business, you will probably fail.If you try setting up your own internet marketing system to market your business, you will not have enough time to search for a job. Setting up your own internet marketing system is very involved and time-consuming. It could take you months.Either way, you are putting all your eggs in one basket – search for a job or build an internet marketing system.Here is the best way. Join an easy home based business opportunity. But make sure it is lucrative.By doing that, you will not need to market your business using old, antiquated methods that don’t work for most people. In addition, you will not need to go to the time and expense of setting up your own internet marketing system.Instead, find a business that uses a team marketing approach. By using this approach, you will have time to run your home business and also search for a job.
How to Tell if It is a Legitimate Home Based Business Opportunity
No one likes to be taken advantage of or scammed, but how do you know if what you are looking at is a legitimate home based business opportunity? Unfortunately, there is no way to be 100% sure that what you are looking at is a legitimate home based business opportunity, but there are still clues that can help you be more wary and proceed with caution.If someone is asking you for money, you should question whether or not it is a legitimate home based business opportunity. Often, their just trying to make money off of your interest. Also, if the company tells you they hire internationally or globally, they probably have an upline or downline, or a pyramid scheme, and it may not be the type of business for which you are looking. A pyramid scheme is illegal, so it is definitely not a legitimate home based business and could even land you in jail.There are a number of words that should make you think about whether or not the opportunity you are considering is a legitimate home based business. If the advertisement uses words like downline, upline, powerline, quick, easy, no work, no experience, unlimited income potential, residual income, turnkey, tiers, big money fast, or make money while you sleep then you want to proceed with great caution! Ask some of the most successful people in the world, and they will tell you that it was hard work that earned them their money. Most of the advertisements are probably not legitimate home based business opportunities, but get-rich-quick scams that will not reap the results you want.Check into any company closely before getting involved to find out if they are a legitimate home based business opportunity. Call the Better Business Bureau and other consumer and business organizations to find out if the company is a legitimate home based business opportunity. Also, see how long the company has been in business. It may be a legitimate home based business that has just started up, but they may not be the most reliable company yet.Watch out for companies that want you to pay for information, to send an SASE, or call a 900 number. If they are a legitimate home based business opportunity, then they should have enough in their budget to send you information for free. Calling a 900 number is the same as paying for information, and you should not have to pay for anything from a legitimate home based business.Read the rest of the article here: Home Based Business Opportunity.Download the Home Based Business Manual (Free $97 Value!) and receive valuable tips, strategies and techniques designed to grow a very successful Home Based Business.
Information Product Creation: Never Compete on Price Because There Is Only One You
Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.
Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.
You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.
Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.
Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.
Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.
You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.